Thursday,23 - February - 2012

Pushing the Envelope

Most people don't realise that it costs the same to send 20g as it does 100g. Every time you send a bill or invoice out there's a great opportunity to say a lot more. It makes a lot of sense to use the remaining extra capacity to communicate with your customers - for no extra cost.

What can I use the extra space for?
  • Marketing Communications
    • Cross Sell or Up Sell products
    • Tell customers about upcoming activities (CSR/ Sponsorship/ News)
    • Tips on how to use a product/service more effectively
  • Customer Notifications
    • Information your business is required to communicate (e.g. rates changes, safety notices)
  • Revenue Generation
    • Sell the space to suitable companies who want to talk to your customers
By sending additional communications with customer bills you can:
  • Use the full capacity of your postal cost band
  • Turn a fixed postal cost into a potential revenue generator
  • Reach your customers directly with relevant messages
  • Give your customers a positive extra with their bill - promotions, discounts, information
  • Get tangible results and bring your customers back for more

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