Most people don't realise that it costs the same to send 20g as it does 100g. Every time you send a bill or invoice out there's a great opportunity to say a lot more. It makes a lot of sense to use the remaining extra capacity to communicate with your customers - for no extra cost.
What can I use the extra space for?
- Marketing Communications
- Cross Sell or Up Sell products
- Tell customers about upcoming activities (CSR/ Sponsorship/ News)
- Tips on how to use a product/service more effectively
- Customer Notifications
- Information your business is required to communicate
(e.g. rates changes, safety notices)
- Revenue Generation
- Sell the space to suitable companies who want to talk to your customers
By sending additional communications with customer bills you can:
- Use the full capacity of your postal cost band
- Turn a fixed postal cost into a potential revenue generator
- Reach your customers directly with relevant messages
- Give your customers a positive extra with their bill - promotions, discounts, information
- Get tangible results and bring your customers back for more